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To develop gold brand is a long strategy

China's building ceramics industry after ten years of rapid development in recent years has highlighted the problem of excess capacity, as consumers become more rational, increasingly fierce market competition. Chinese ceramics from the original article to net product can be sold as long as the situation has gone. How in the fierce competition in the market to survive, to obtain long-term development as a lot of people thought.

First of all, quality is the cornerstone of the brand to win. Good brand image is not spontaneous, it requires companies in the excellent quality products and services, based on the brand conscious and maintain brand image. So he will always give top priority to product quality, customer trust in their products.

Second, manufaturer must in good faith. Can not use deception, need to communicate with each other, frank feedback to solve problems in a timely manner, so as to have long-term cooperation. Many of his customers are former customers, long-term sincere cooperation relations between the two sides laid a good long-term basis. Many new customers is also based on the exchange of good faith, after they determined cooperation.

Third, manufacturer must insist that hard to learn, do not give up. Wu Xiao Lu said, the world antique brick home brand was established in 2009. Just make copies of articles in Chinese ceramic products network card requires the cultivation of funds, and sometimes not immediately put into good results, he did not give up, stick to brand the road, because he believed that the future of the brand can only do long-term survival.

Fourth, brand, companies need a system of scientific management and structure. Do brands need to implement a comprehensive program and a specification of the overall image of the frame, so as to ensure sustainable development, to the dealers and users to adhere to and trust.

From: CHINA CERAMIC NEWS.

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